Bayview Marketing

Have you ever looked into Internet Yellow Pages?  I mean, really looked.  Their reach to consumers is amazing!  They not only have services available for your computer, but for pretty much every other form of communication, as well.
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What does that mean to you, the business owner?  It means a ton of potential business and sales conversions.  Over 19 million people visit the Yellow Pages site every month in the U.S. alone.  That’s a ton of exposure.  Since this is a company that is best known for finding local information, it’s a great chance to capture as much of that figure that represents your local market as possible.
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The rippling reach of Yellow Pages now goes from the book we all know and have used, to the internet, television and mobile devices.  There is even a downloadable tool bar that enables consumers to look for your business using ten different types of searches.  What’s even cooler is that a listing can go viral.  A person could send your listing from their computer to a friend’s email that they use on their cell phone or iPod.  That person can then send a text of the information to another friend, etc.  These are modern times and Yellow Pages seems to be really trying to keep up.
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What people get when they do a local search is what you would hope for.  Your business listing includes your address, phone number, maps, directions and reviews.  Customers can even do a search for businesses according to popularity in the category they’re searching.
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What you the merchant gets is a high quality, targeted customer, who is likely more than ready to purchase.  That’s one of the big benefits of using local search engines in your marketing plan.  By the time the consumer wants to deal locally, they have made their decision to buy.
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There are some self-proclaimed experts that think Yellow Pages is on its way out.  What many won’t point out is that they are the directory used by many of the big players, including Google and AOL, just to name a couple.  Not only that, but they have a higher percentage of new and longer viewings per page, and a lower percentage of bounces.  In other words, they are reaching more people and holding them there longer.  Let’s face it, Yellow Pages has been around long enough that they’ve become something of an institution, and consumers trust them.  They also think of them first when they want to locate a product, service or specific business.
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Currently, Google is outranking all the other local search engines, but considering how feature packed Yellow Pages is, it’s a wait and watch situation to see if the long arms of Yellow will reach farther than the big G.
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